People react to new technology in various ways. Most often seen are reactions such as mild confusion, an instant excitement about its possibilities and a certain blindness towards its long term effects. My grandmother gave a fine example on receiving her first electric can opener, at age 73. The morning after her birthday she happily opened every can in the foodstore and then called my mother to tell that she really liked her present, it was so easy to use, thank you!

Solar energy, however, is proven technology with instant and long term benefits to the user. No more headaches from smelly oil & kerosine lamps, no more dependence on feeble & sometimes expensive utility current, it gives better access to radio & tv, and ability to do business also after dark.

Sudimara Energi Surya has sold, profitably, around 30,000 solar home systems in Indonesia. Most customers so far reside on Java, where staff in 45 service centers keep an eye on maintainance, train new owners in the use of the system and collect the monthly installments.

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